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Our Brand

Our Brand

Stunning design, Unique experiences, Exceptional food.
To us, these are special. Always have been. Always will be. It's just who we are.

Meet Peter

Meet Peter

It all started with Peter. Gloriously unique. Proud to be different. Peter Boizot didn’t just break the mould. He knocked down entire walls. He brought great pizza to Great Britain and a great deal more. So he’s not just our founder, he’s still our inspiration today.

EXCEPTIONAL FOOD

EXCEPTIONAL FOOD

Ultimately, it’s all about the food. How could it not be? After all, Peter’s love for pizza is where it all began. It’s the same today. Pizza – it’s what we do best! In our kitchens there are no microwaves, no fryers, just an oven. Everything on the menu must work around that. Take our chocolate fudge cake – it’s baked to perfection in our ovens each morning, but it’s what you find in front of our ovens that really matters – our Pizzaiolos!

STUNNING DESIGN

STUNNING DESIGN

We are known for the great designs of our restaurants. We believe in using the best natural materials to produce designs that are timeless and practical. The design and layout of our restaurants focuses one’s attention on the theatre that is our open kitchen. There are a few core design elements that are present in all of our restaurants but beyond these elements we encourage our designers to create a very different “look” for each restaurant. As much as possible, we even try and incorporate elements of the neighbourhood that our restaurants are situated in into the overall design of that particular restaurant. Our principles and passion for great design began with Enzo Apicella. He designed the second PizzaExpress restaurant, in Coptic Street, London. He’s done a lot more since then. And each time, he pours in the same love, care and attention to detail that our Pizzaiolos devote to our food. So next time you’re in one of our restaurants enjoying our food or simply sipping on some wine, tea or coffee… look around. Inspiration is closer than you think.

UNIQUE EXPERIENCES

UNIQUE EXPERIENCES

What makes an experience truly special? Is it the place? The people? Is there some secret recipe? What do you think? For us, it’s a magical combination of ‘all of the above’, particularly the people, and that makes us very happy because we have the best! They’re beautiful and stylish, each in their own unique way. We want our people to shine and although our Pizzaiolos wear our stripes with pride, uniform they are not! They do things their way. Best of all, they’re completely focused on you. Feel like something different and want to tweak? Not a problem. Not quite sure what to choose? Ask away. Our people will tell you their favourites. After all, it’s the little things that make all the difference.

TELL US WHAT YOU THINK!

Let us know your feedback.

contact us Email us at scotts.manager@pizzaexpress.sg