Reclaiming Family Time: How Our DIY Pizza Kit Helps Families Bond Without Screens

I’ll never forget one particular moment in our restaurant. A family sat down for dinner — mom and dad on their phones, kids glued to tablets. The pizzas were hot and ready, the setting was perfect… but something felt off. No laughter, no chatter, no real connection. Just screens.

That scene wasn’t rare. As someone who’s spent years in the F&B world, I see it more and more — families coming out for meals together, yet sitting apart in silence, each lost in their own devices. And I get it — parenting is hard. Sometimes screens help buy you a moment of peace. But it left me wondering: Could we create something simple and fun to bring families back together around the table? That’s when the idea clicked.

At PizzaExpress, we’ve always believed that food is more than just fuel — it’s about connection, creativity, and conversation. And our Make-Your-Own Pizza DIY Kit already offered families a chance to get hands-on in the kitchen. But we wanted to take it one step further — to help families turn pizza-making into real bonding time.

DIY Kit Guide Card

So, in line with the Singapore government’s recent guidelines encouraging less screen time during meals and more face-to-face interaction, we teamed up with Focus on the Family Singapore to co-create something special: a printed DIY Kit Guide Card that comes with every pizza kit you purchase.

This isn’t just a recipe card. It’s a conversation starter. A creativity booster. A reminder that the best memories are made when we’re looking at each other, not at screens.

Guide Card Contents

Here’s what we included:

💬 Conversation Starters - Reclaiming Family Time

Fun prompts like:

• “What’s your favourite pizza topping and why?”

• “What would you name your pizza?”

• “What made you happiest this week?”

These little questions can spark the kind of conversations that don’t happen in front of a screen, but come to life over a meal.

We hope this guide helps families reclaim the dinner table — not just as a place to eat, but as a space to laugh, connect, and create lasting memories. Whether you're a parent, grandparent, or cool aunt/uncle — next time you grab a PizzaExpress DIY Kit, take a moment to go beyond the toppings. Have the conversation. Share the laugh. And maybe — just maybe — make that meal one your family remembers. Let’s treasure these everyday moments and keep reclaiming the joy of family time.

With Love,

Lee Li Ping

Business Development & Branding Director

Mother of two young kids (and always looking for ways to make mealtimes more meaningful)

---

Ready to get started?

Pick up your DIY Kit at any PizzaExpress outlet or order online. Tag us @PizzaExpressSG with your creations — and more importantly, your smiles. Let’s bring the heart back to the table. One pizza at a time. ❤️

---

Footnotes

1. Referencing new national guidelines highlighted in The Straits Times